What are the positive aspects of duplication on today's web?

To make content more attractive and drive conversion it is important to understand not just what or how to purchase a product, experience or service but you must also be able to inspire audiences by identifying the underlying motivation. By utilizing social listening tools marketers are able to build brand …

more ...


The infamy behind html

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. It's not as simple as throwing money at search terms. A simple search on Google …

more ...

Follow the best practices outlined herein for onsite SEO

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. However, your web pages may decline in rank for other reasons; these ranking declines are often referred to as "penalties" even though there is no human, manual action involved. External links pass …

more ...

Build promotion into your content

Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds …

more ...