The Value of a Keyword

That is a tough question and it's going to be based on the domain authority of your competitors, as you want to make sure you're playing in the same sandbox. Authority is built by earning links, or what some refer to as votes, for your website and is one of …

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Tactics around site submissions

It is called implied linking as there is basically no link to go back to the source site. How can a small business owner tackle such a big topic in a way that makes sense for her business? If you're buying a silk scarf ensure its not made from synthetic …

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The infamy behind html

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. It's not as simple as throwing money at search terms. A simple search on Google …

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