How does keyword stuffing improve search rankings?

Don't overstuff your page with keywords and phrases, while shoe-horning in as many variations as possible. Instead write something a reader can genuinely engage with and enjoy or learn from. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses …

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What are the positive aspects of duplication on today's web?

To make content more attractive and drive conversion it is important to understand not just what or how to purchase a product, experience or service but you must also be able to inspire audiences by identifying the underlying motivation. By utilizing social listening tools marketers are able to build brand …

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Mobile-First Indexing: Fix issues around headings

There are many moving parts to marketing and SEO as a whole, and we would argue the case for the need of a solution for managing the entire project. Good content also enhances the reputation and authority of a website. Help improve your posture while working from home with a …

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Is SEO campaigns an essential ingredient for any web site?

Industry experts feel that the frequency of keywords no longer influences ranking, but their placement does. Sometimes, these names were based on basic descriptors, such as the name of the city where the update was announced, and other times, they took on human names much like hurricanes. A listing in …

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This is the first impression that your site visitors will have

Keep up with your site, for example, update your WordPress often (or any other CMS) and after doing so look over your site to make sure everything is still functioning. Depending on the complexity of your software design and architecture, it could take a toll on your budget. If you're …

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Clear and unbiased facts about 301 redirects

However, this led to a terrible user experience. Scarcity appeals urge consumers to buy a product because of a limitation. New sash windows work brilliantly in living rooms where darkness isn’t a priority, and allow for privacy whilst still letting in natural light. This OSOO a crucial step, as …

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Have you though about duplication when outlining your SEO strategy?

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Citations are references to you company name, address, phone number or website that …

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What everyone ought to know about webmaster tools

Under the Digital Millennium Copyright Act (DMCA), you could be issued a notice if you have violated any copyright issues. If the owner of a piece of content sees their content on your website, they can issue a DMCA Takedown which you must comply with. Instead, focus on finding ways …

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Can URLs make a huge difference to search engine optimisation?

Thus, growing a score closer to 100 rather than a score on the other end of the spectrum is more expedient. Then, include an alt tag (which isn't a literal "tag") that describes the image in more detail. Your business’ needs are undoubtedly unique, so you need to understand the …

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Focus on ROI Instead of hits

Think of it like a roadmap that makes it easier for search engines to crawl and index your site. After all, you know more about your business than anyone. There is a lot of demand for raw materials for a silk scarf and sometimes demand exceeds supply. "Social HeatAll is …

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Tactics around site submissions

It is called implied linking as there is basically no link to go back to the source site. How can a small business owner tackle such a big topic in a way that makes sense for her business? If you're buying a silk scarf ensure its not made from synthetic …

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Can I use onsite SEO to help index my site?

Simply copy and paste content from your website into a search bar and place quotation marks around it. You probably thought of cutting corners and hiring inexperienced people to do the job for you, and that likely won't get you places or raise your ranking effectively. Any outdoor area would …

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Numerous ideas for mobile search

Advertising offers an excellent venue to increase brand awareness. What's the first thing you do when you have a question? Did you know that Beverley was the tenth largest town in the UK? Having Vegan UK Google My Business profile helps you reach and engage with potential customers. Linking to …

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The infamy behind html

It is important to have at least one keyword in your title. In addition, you should have your keywords in your meta descriptions, headers (h1 tags) and in the ALT descriptions and titles of images. It's not as simple as throwing money at search terms. A simple search on Google …

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Follow the best practices outlined herein for onsite SEO

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. However, your web pages may decline in rank for other reasons; these ranking declines are often referred to as "penalties" even though there is no human, manual action involved. External links pass …

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Use quotes to locate a specific phrase

Search Engine Optimization is all about making your website more visible to people who are using search engines to look for your product, brand, or services. Firms with experience often set selection criteria in advance in order to reduce any biases that might affect decisions. Remember, one of the best …

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Make quality the main focus of your marketing tactics

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you care about your bounce rate (and you should), using clickbait to generate traffic is a bad idea. Having quality inbound links is thus …

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Prioritise key messaging through preferred domain

The best way to do this is to create a separate page for each of your locations, usually listed in the navigation under "Locations" or something similar. The diversity of your strategy is fundamental, and it applies to almost every area of link building. There are simply no shortcuts in …

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Combine responsive design and white hat SEO for Supercharged SEO

Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. Make your descriptive tag engaging. Google and other …

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Make your site easier to navigate by using landing pages

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally …

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Make it sufficiently broad in terms of web 2.0

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings-for free. Keeping broad-based objectives in mind is a good way to keep your …

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Add buttons that make it easy to share on social media

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. Most software developers or web server …

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The hidden agenda behind non reciprocal links

In theory though, a website owner shouldn't have to scout or hunt for links. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. When it comes to SEO, monitoring for keywords and changes in your …

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At last - revealed: the secret to dynamic pages

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all …

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Low recall due to clutter of SEO content

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Known as on-page SEO, optimizing specific parts of …

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Pay attention to the content's structure

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. A redirect chain occurs when there is more than …

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