Prioritise key messaging through preferred domain

The best way to do this is to create a separate page for each of your locations, usually listed in the navigation under "Locations" or something similar. The diversity of your strategy is fundamental, and it applies to almost every area of link building. There are simply no shortcuts in …

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Combine responsive design and white hat SEO for Supercharged SEO

Although we're nowhere near that point yet, the question has been raised as to whether Google's increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. Make your descriptive tag engaging. Google and other …

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Make your site easier to navigate by using landing pages

Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally …

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Make it sufficiently broad in terms of web 2.0

Search engines mine web pages and other digital content to automatically provide answers to those searching. Becoming one of those answers can require no work at all. Many companies just naturally turn up in the search listings-for free. Keeping broad-based objectives in mind is a good way to keep your …

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Add buttons that make it easy to share on social media

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you're likely to gain a tiny fraction of that 4.8% if you aren't at the top of the second page. Most software developers or web server …

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The hidden agenda behind non reciprocal links

In theory though, a website owner shouldn't have to scout or hunt for links. As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. When it comes to SEO, monitoring for keywords and changes in your …

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At last - revealed: the secret to dynamic pages

Add a robots.txt file to every subdomain so you can specify sitemap locations and set web crawler rules. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help all …

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Low recall due to clutter of SEO content

Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Known as on-page SEO, optimizing specific parts of …

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Pay attention to the content's structure

On some level, you expect that within the first page results, at least one of them will contain the information that you seek. Identify culprits: Too many and/or large images, embedded media or videos, too many plugins, and clunky coding. A redirect chain occurs when there is more than …

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Actionable tips on keywords and Instagram

SEO is not rocket science (or anywhere close to it). Further, related pages and content should link together to provide a seamless, rich user experience. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the …

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Build promotion into your content

Google's looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds …

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Establish your position regarding conversion rates

Most of the time, a person first develops an understanding about an idea or object. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online …

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It's a win-win strategy with an emphasis on stickiness

Moz gives us the data we need to justify our projects and strategies. It helps us track the ROI of our efforts and brings significant transparency to our industry. There are domains which are better to receive links from than others. These are domains that are "trusted" sources and have …

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Search engine health checks should look at googlebot crawlers

As people spend greater amounts of time on social media, the amount of online buzz about SEO also rises. Since the early days of SEO, meta descriptions have been an important optimization point. Keyword development is one of the most important optimization factors you will learn about and can make …

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Who else wants to know the mystery behind doorway sites ?

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. One rule of thumb marketers consider, the 75-15-10 breakdown …

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